The surge in digital marketing has given all businesses a competitive edge, provided they stay updated with the latest trends. In the digital landscape, staying ahead of new changes is an important factor for success.
In order to make your marketing strategy work and align it well with your organization’s goals, you have to take a closer look at the 2022 digital marketing trends.
While an accurate evaluation on the market in 2022 is difficult, there are many valuable insights and predictions from industry professionals that can give you a peek into the future of digital marketing. This information is crucial for all businesses gearing up to create the framework for their next marketing strategy.
Even students planning to enroll on a digital marketing course need to stay updated with these trends to gain an edge in their career. What are these new trends?
Let’s find out!
Digital Marketing in the current times
While digital marketing has been steadily dominating the industry, the shift that was brought on by the pandemic pushed digital marketing forward at lightning speed. Technological changes evolved overnight and became a part of mainstream business.
We went from experimenting with new tools to embracing them in the space of days. This also laid the foundation for digital marketing as it is presently. In the current times, having an online presence is crucial for a brand. With an increase in digitization and the need for interaction between businesses and consumers, every brand has to rework its digital marketing strategy.
The Evolution of Digital Marketing
While changes in the landscape of digital marketing can be attributed to AI and data-driven technologies, at the core of it all, it’s about inclusivity. Customers don’t gravitate towards brands that are larger than life. They prefer brands that connect with them and give them a personalized approach.
Brands like Dove design their marketing strategy towards real issues faced by people, such as unrealistic beauty standards, while Nike connects and responds to every customer query on social media.
Hence, the evolution of digital marketing has shifted the focus from simply branding and advertising to understanding the customer and providing them a great experience. To build this connection, the marketing team has to collaborate with other departments.
The future of Digital Marketing
Consumer awareness and the data-driven decisions are certainly going to impact the future of digital marketing. The customer knows what they want and either you deliver it to them or they will drift towards other brands.
In the current framework of digital marketing, even an emerging brand can go neck-to-neck with established names and emerge successful. All you need to do is make full use of the available tools, catch up on the latest trends and most importantly understand your customer’s needs.
Take Airbnb for example, who emerged from nowhere and became a game-changer in the hospitality and tourism industry. All they were equipped with was a brilliant idea and a powerful online presence.
Important digital marketing trends of 2022
Here are some digital marketing trends that will be crucial this year:
Email marketing in the forefront
If you thought that in the fast-changing digital landscape, emails have become redundant then you couldn’t be more wrong. Email marketing has rather become more important, though email tactics have changed drastically.
The CMO of Litmus, Melissa Sargeant, has stressed the importance of email marketing keeping three components in mind: personalization, automation and privacy. As per a survey conducted by the company, 91% of respondents contributed the success of their company to email marketing.
Customers prefer emails that are relevant, interactive and carry information that addresses their preferences or needs. This means everything, from the email subject to the dynamic content, needs to cater to the individual.
From loyalty to membership programs
Loyalty programs today have become obsolete as people are no longer interested in them. Once again, marketers have to bring a human approach to their strategy. As per Jay Myers of Bold Commerce, people have an ingrained need of belonging, of community and membership.
Keeping this need in mind, we need to replace loyalty programs with membership programs that bring real value. Customers are keen to feel included as part of the brand family and would enjoy benefits like being among the first to avail sales, free shipping and even exclusive access to products.
Embrace digital storytelling
“Storytelling is one of the most powerful ways to breathe life into your brand and is also one of the main components of a solid content marketing approach.” - David Campbell.
Stories are captivating and perhaps the best tool to build your brand while simultaneously connecting with the audience. Digital storytelling should not be brand-centric as in a direct approach to selling a product. It should instead be relatable and authentic.
Again, take Airbnb for example, where the customer is the brand and shares stories of their experience which in turn attracts more customers. Similarly, Goodlife Fitness, which is a prevalent brand in Canada, carried out multiple campaigns like #LiveYourGoodLife and #ChangeYourStory which featured real life people who shared personal stories of motivation and transformation.
Are you keen to make a career in digital marketing with a program that has industry relevant and updated digital media trends? If yes, then checkout the Diploma in Digital Marketing CO-OP offered by The Canadian College of Technology and Business (CCTB). This one-year post-secondary program is designed for professionals who are interested in pursuing managerial roles.
CCTB has business-focused programs that are taught by an experienced faculty. Students are taught in smaller sized classrooms where every individual is encouraged to participate. To know more, click here.
What will I gain from this program?
Through this Diploma in Digital Marketing CO-OP program, you will learn various skills like campaign management techniques, PPC marketing, copywriting and more. It will also equip you for a range of career opportunities such as Web Marketing Manager, Online Marketing Manager, Media Relations Manager and more.
Is there any growth in the digital sector?
Digital marketing has become indispensable in the business landscape. This in turn has made it a fabulous industry to be a part of as it offers a range of job roles and a tremendous amount of success. As this field is continuously evolving, you will get to learn and grow at a fast pace.
How can I make money from digital marketing at home?
You can choose to work as a freelancer and easily make money from home as a digital marketer.