Digital Marketing with Co-op

Full-time | Post-Secondary Diploma
Vancouver
Jan, May, Sep
73 Weeks | Work + Study
Dom. $ Final Domestic Tuition after Discounts
Int. $ Final International Tuition after Discounts
Full-time | Post-Secondary Diploma
Jan, May, Sep
Dom.$ Final Domestic Tuition after Discounts
Vancouver
73 Weeks | Work + Study
Int.$ Final International Tuition after Discounts

DIGITAL MARKETING CO-OP

 

In this program, you will develop your understanding of PPC marketing, effective copywriting, and campaign management techniques, all of which will help you to become an asset in any marketing role.

Program Description

This program delves into search engine optimization and its use for generating organic search traffic. Students will be able to apply this knowledge to optimize any webpage for the purpose of increasing search engine rankings. Moreover, this program will demonstrate how to create optimized websites and web design concepts for the purpose of building an attractive web presence.

Why study this program?

This program will enable you to access a range of career opportunities or to progress onto higher-level studies within the digital marketing sector. Additionally, you will learn skills that can be applied in one of the fastest-growing industries.

Campus:Vancouver

Qualification: Post-Secondary Diploma

International & Domestic:

 

Work Experience

The co-op work experience placement represents 50% of the total program duration (480 hours). You will get the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience.

Advance your career by earning a Digital Marketing Diploma

 

 

PTIB Program Approval

*The Diploma in Digital Marketing with CO-OP program name is currently being reviewed by PTIB to be changed to Digital Marketing with CO-OP. This program is reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training. 

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Digital Marketing CO-OP Overview

This diploma is ideal for individuals wanting to kickstart their career in digital marketing. Improve your skills, develop your knowledge, and enroll in the program today to see what you can achieve.

Program Courses:

Introduction to Marketing and Branding

  • This module is designed to provide learners with the skills to build a customer profile and analyze the digital market. The module will enable students to understand the principles of digital advertising, the key elements of branding and competitive analysis. Students will learn key elements of Integrated Marketing communication in order to position a brand and marketing communication strategies to position a brand and maintain its reputation.

Search Engine Optimization

  • This unit will review concepts and processes on the Internet. Students will learn how to manage reputation and perform a market research. This course will focus on all the fundamentals of SEO by which students will be able to develop a successful web presence through the management of all optimization components.

Website Building and Design for Marketers

  • This module is designed to provide learners with the skills to create a webpage and manage content. The module will enable students to learn the principles of writing code, creating reflective and absolute links, integrating objects on a page, and uploading the site to a network. Development knowledge of WordPress, HTML and CSS will be greatly emphasized in this program.

Google Analytics

  • This module is designed to provide learners with the skills to analyze reports using google analytics and define goals based on the information from the reports. The module will enable students to prepare for the certification exams of Google Analytics.

Managing Sponsored Social Media Campaigns

  • This module is designed to provide learners with the skills to set up and manage campaign using social media, analyze difference between the campaigns types and build a visual strategy. The module will enable students to prepare for the Facebook Blueprint certification exam.

Pay Per Click Marketing with Google Analytics

  • This module is designed to provide learners with the skills to work with AdWords, create ads and define a bidding strategy. The module will enable students to prepare for the Google AdWords certification exam.

Campaign Management and Compliance 

  • This module is designed to provide learners with basic knowledge on laws and legislation regarding social media and email marketing, with the Canadian legislation in specific. Furthermore, tis module will include campaign management tools such as Customer Journey and Post Campaign Analysis.

Copywriting

  • This module is designed to provide learners with basic knowledge on laws and legislation regarding social media and email marketing, with the Canadian legislation in specific. Furthermore, tis module will include campaign management tools such as Customer Journey and Post Campaign Analysis.

Check the requirements below to prepare your application to CCTB

 

Students must be in possession of one of the English Language Equivalencies in the list below.

Language proficiency requirements are admission requirements and may not be waived by either the institution or the student.

 

Academic Requirements

Program Type

Minimum Academic Requirements

Post Secondary Diplomas (all)

Secondary school diploma or equivalent from an approved government institution of applicant’s home country, or applicant is minimum 19 years of age (mature student admission).

 

Required Academic Documents 

Program Type

Required Academic Documents

Post Secondary Diplomas

Scanned original, certified/notarized, official secondary education graduation proof of completion. Documents that are in a language other than English must be accompanied by an official translation.

 

Admission Requirements – Proof of English Proficiency

In addition to meeting the academic admission requirements, all applicants to CCTB must provide proof of English proficiency to be considered for admission, using one of the options below:

 

Submission of English Language Test Scores

Applicants may fulfil the English language proficiency requirements through submission of valid results of a recognized English language test scores with their application:

Program Type

Required English Proficiency Level

Business / Marketing

Post Secondary Diploma

IELTS Academic 5.0 or equivalent

 

Official English Proficiency Test Equivalency Table

English Language Test[1]

IELTS Academic 5.0

Internet-based (iBT) TOEFL

45

Paper-based (PBT) TOEFL

450

IELTS General

IELTS General 5.0

IELTS Indicator

IELTS Indicator 5.0

Duolingo

85

Canadian Academic English Language (CAEL)

35

Canadian Academic English Language - ONLINE (CAEL - ONLINE)

35

PTE Academic (Pearson Test English)

29

CELPIP

6

Cambridge English Test

PET (B1 Preliminary)

CEFR

B1

Language Cert

B1 Achiever (39-50)

CLB (Canadian Language Benchmarks)

5

TOEIC (Test of English for International Communication)

Listening and Reading

505

Speaking and Writing

290

 

Completion of an ESL Pathway Program

Applicants may fulfil the English language proficiency requirements through successful completion of English as a Second Language (ESL) or English for Academic Preparation (EAP) at a College, University, or approved pathway language organization. Please find below the list of English proficiency partners and required levels. CCTB also accepts Proof of English proficiency documents from Languages Canada approved members.

EAP Education Pathway Partner

Minimum English Proficiency Requirement Level

IELTS Academic 5.0

IELTS Academic 5.5

IELTS Academic 6.0

TLG

Level 3 UPP

Level 4 UPP

Level 5 UPP

EC English

B1+ (Intermediate)

B2 (Upper Intermediate)

B2+ (Pre-Advanced)

Oxford International Education Group

Pathway Level 5

Pathway Level 6

Pathway Level 7

 

Proof of language proficiency based on previous education

Applicants may also fulfil the English language proficiency requirements through providing proof of completion of secondary or post-secondary education in an English-speaking country where English is the primary language of instruction. 

Level of Study

Minimum Requirement

Secondary Education

Postsecondary Education

3 years of non-ESL studies in an English-speaking country

Postsecondary

2 years of non-ESL studies in an English-speaking country

Postgraduate

1 year of non-ESL studies in an English-speaking country*

*Proof of medium of instruction may be requested.

 

Countries recognized where English is a primary language

American Samoa

Falkland Islands

Malawi

Sierra Leone

Anguilla

Fiji

Malta*

Singapore

Antiqua and Barbuda

Gambia

Mauritius*

Solomon Islands

Australia

Ghana

Montserrat

South Africa*

Bahamas

Gibraltar

New Zealand

Tanzania

Barbados

Grenada

Nigeria

Trinidad & Tobago

Belize

Guam

Philippines*

Turks & Caicos

Bermuda

Guyana

Rwanda*

Uganda

Botswana

Ireland

St. Helena

United Kingdom

Cameroon*

Jamaica

St. Kitt’s & Nevis

USA

Canada**

Kenya

St. Lucia

Virgin Islands (British and US)

Cayman Island

Lesotho

St. Vincent & The Grenadines

Zambia

Dominica

Liberia

Seychelles

Zimbabwe

Ethiopia

Malta*

 

 

 

* CCTB reserves the right to waive Language proficiency requirements for these selected countries that succeed in providing a stamped letter from the institution/Board/Ministry confirming the English language as a Medium of Instruction for completed secondary and/or post-secondary education.
 **Applicants that have completed at least 1 year of post-secondary studies (2 terms) from a private institution in Canada, may be exempt from providing additional proof of English if Admissions is able to confirm the initial English requirements to enter such program.

Students are required to have and use their own personal computer in class


Digital Marketing Career Opportunities 

CCTB’s industry expert tutors will teach you key digital skills and campaign management techniques, all of which will help you to become an asset in any marketing role. Learn within an interactive environment and gain in-demand skills in one today’s fastest-growing industries.  

During the course, you’ll also have the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience. 

This Digital Marketing Diploma will provide you with a number of skills that you can take into many different roles. Some roles you could consider pursuing after you finish the program include: 

Marketing / Advertising Administrator: Responsible for gathering market research and forecasting future trends in their area in order to beat competitions and meet the needs of consumers.  

Campaign Manager: As a campaign manager, you will be in charge of developing, planning and executing effective marketing campaigns for products, services or events in order to reach your target audience.  

Internet Site Manager: These specialists are hired to boost the optimization of a company’s website by ensuring its well-structured and easy to navigate.  

• Marketing Research Specialist: This role involves collecting and analyzing data trends in the marketplace in order to help your business make better informed decisions.  

Marketing Consultant: Such consultants are responsible for developing effective marketing strategies, identifying the best way to communicate with target audiences and executing these strategies for businesses. 

Advertising Analyst: As an advertising analyst, you will be in charge of looking at market conditions to assess the potential sales of products and services and deciphering what products are in demand.  

The average Digital Marketing salary in British Columbia is $58,481 per year or $28.11 per hour. Entry-level positions start at $43,875 per year while most experienced workers make up to $79,381 per year. 

Co-op Experience

The co-op work experience placement represents 50% of the total program duration. You will get the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience.

Advance your career by earning a Digital Marketing Diploma


Intake Dates:

Jan, May, Sept

 

 

 

Work + Study

*Click here for 2024 Tuition Fees

International Tuition: $11,250 CAD

Discounts: $2,800 CAD

Final International Tuition after Discounts: $8,450 CAD

 

Domestic Tuition: $11,250 CAD

Discounts:  $2,500 CAD

Domestic Discount: $ 2,250 CAD

Final Domestic Tuition after Discounts: $6,500 CAD

 

*Additional fees may apply. Textbook costs are not included.

 

 

When applying to CCTB, please note that all applications must be submitted online using the Online Application in the link below:

 

REGISTER NOW


When applying to CCTB, please note that all applications must be submitted online using the Online Application in the link below:

 

REGISTER NOW


Work Experience Policy

This policy applies to all students who are enrolled in CCTB programs that offer a work experience component (e.g., practicum or co-op).

The work experience is a required part of Digital Marketing with Co-op (DMWS) in which the student obtains practical skills relevant to the learning objectives of the program.

 

Policy Statement

  1. Work Experience Requirements

The requirements for participation in the work experience are as follows:

  • Be in Good Academic Standing, such that the student has satisfactorily passed all academic courses in the program and has met the minimum passing grade for each course, as per the CCTB Academic Standing, Promotion, and Graduation Policy;
  • Be in Good Financial Standing, such that the student has no outstanding tuition fees as per the CCTB Late Payment Policy;
  • Submit the Work-Term Agreement to the Career Services Manager one week before the intended start date of Work Experience
    • Missing the deadline to submit the Work-Term Agreement to the Career Services Manager may result in delays in work placement
  • Be eligible to work in Canada with the appropriate Canadian residence permit; and
  • Submit an up-to-date resume
  1. Placement Process

The process by which the student will be placed in a work experience is as follows:

  • Eight (8) weeks before Work Experience: An initial orientation session will be conducted by the Career Services Manager to students;
  • The Career Services Coordinator (or designate) will set up an initial meeting with the student to conduct career counselling and to collect the student’s updated resume;
  • The Career Services Manager will send a list of potential employers to students;
  • The Career Services Manager will assist in setting up interviews between the student and employers;
  • A Work-Term Agreement will be signed by both the student and the supervisor and collected by the Career Services Coordinator (or designate) one week before the intended Work Experience start date;
  • Students who do not satisfy the requirements to enter the Work Experience component will be required to postpone the Work Experience start date to the next available cohort of the same program.

The Canadian College of Technology and Business, the student, and the host organization will enter into a written agreement (the Work-Term Agreement) detailing each party’s responsibilities and the activities the student will undertake during the work experience.  A copy of the Work-Term Agreement will be provided to the student before the start date of the work experience.

  1. Evaluation Process

The process by which the student will be evaluated in relation to the work experience component is as follows:

  • The student will be provided with at least one written evaluation in relation to the work experience component.
  • The Work Experience supervisor/employer will fill out a comprehensive Work Experience Evaluation form upon completion of the work experience hours.
  • The CCTB Academic Standing, Promotion, and Graduation Policy and CCTB Student Attendance Policy apply in evaluating the student’s Work Experience performance.
  • Students who consistently refuse to comply with the deadlines stipulated to submit work placement documents will be given two formal written warnings. If a student refuses to comply after the final warning, they are considered to have abandoned their work placement and will need to retake the work placement component of their program with a retake fee.
  1. Monitoring Process

The Canadian College of Technology and Business will monitor the student during the work experience by reviewing:

  • The Canadian College of Technology and Business will monitor students’ performance during the work experience by reviewing attendance as well as the quality of work assignments delivered through the Bi-Weekly Attendance Report.
  • Each bi-weekly reporting period consists of evaluating:
    • whether the student is attending the work experience;
    • whether the student is meeting the learning objectives of Digital Marketing with Co-op, and
  • The Canadian College of Technology and Business will monitor the overall performance of the student through a Pass/Fail designation in the Work Experience Evaluation Report.

Employment and Career Highlights


.

92%


Demand for experienced Digital Marketers grew 92% in Canada in five years

59%


Jobs in Digital Marketing are growing 59% every year in Canada

10,310


People working as Digital Marketing Co-ordinators in Vancouver

Student testimonials

I chose to study digital marketing because I think it’s a great field, and you can use your degree to work in so many areas. I like everything about CCTB, and I learned so many things about SEO and Google Analytics that I use in my co-op program right now.

Luisa Alencar, CCTB student

"One of the barriers for all immigrants and new graduates is to enter the job market. But when I entered this program, CCTB made this very easy for me. I got my first job offer immediately after the program, which was higher than my expectations."

Razieh Mokhtarnameh , CCTB alumna

"I just graduated from CCTB and right now I’m a business analyst at one of the government agencies. I don’t just think CCTB helped me, I think are still helping me now by providing feedback, responses, interview preparation and more."

Samuel Arawu, CCTB alumnus

"I completed my Software Quality Assurance testing through CCTB college. It’s amazing! It’s hands-on training and gives the experience of learning what we do in the work environment, which helped me to gain confidence to enter the new world of IT."

Vinitha-Kaliraj, CCTB alumna

"After taking the courses, I was ready and confident. In one of my interviews, the interviewer was impressed that I had that certificate. The instructors and the support team were so motivating and helpful that all students could catch up with the class."

Zoya Salehi, CCTB alumna