In this program, you will develop your understanding of PPC marketing, effective copywriting, and campaign management techniques, all of which will help you to become an asset in any marketing role.
Program Description
This program delves into search engine optimization and its use for generating organic search traffic. Students will be able to apply this knowledge to optimize any webpage for the purpose of increasing search engine rankings. Moreover, this program will demonstrate how to create optimized websites and web design concepts for the purpose of building an attractive web presence.
Why study this program?
This program will enable you to access a range of career opportunities or to progress onto higher-level studies within the digital marketing sector. Additionally, you will learn skills that can be applied in one of the fastest-growing industries.
Campus:Vancouver
Qualification: Post-Secondary Diploma
International & Domestic:
Work Experience
The co-op work experience placement represents 50% of the total program duration (480 hours). You will get the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience.
Advance your career by earning a Digital Marketing Diploma
PTIB Program Approval
*The Diploma in Digital Marketing with CO-OP program name is currently being reviewed by PTIB to be changed to Digital Marketing with CO-OP. This program is reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.
This diploma is ideal for individuals wanting to kickstart their career in digital marketing. Improve your skills, develop your knowledge, and enroll in the program today to see what you can achieve.
Introduction to Marketing and Branding
Search Engine Optimization
Website Building and Design for Marketers
Google Analytics
Managing Sponsored Social Media Campaigns
Pay Per Click Marketing with Google Analytics
Campaign Management and Compliance
Copywriting
Check the requirements below to prepare your application to CCTB
Students must be in possession of one of the English Language Equivalencies in the list below.
Language proficiency requirements are admission requirements and may not be waived by either the institution or the student.
Academic Requirements
Program Type |
Minimum Academic Requirements |
Post Secondary Diplomas (all) |
Secondary school diploma or equivalent from an approved government institution of applicant’s home country, or applicant is minimum 19 years of age (mature student admission). |
Required Academic Documents
Program Type |
Required Academic Documents |
Post Secondary Diplomas |
Scanned original, certified/notarized, official secondary education graduation proof of completion. Documents that are in a language other than English must be accompanied by an official translation. |
Admission Requirements – Proof of English Proficiency
In addition to meeting the academic admission requirements, all applicants to CCTB must provide proof of English proficiency to be considered for admission, using one of the options below:
Submission of English Language Test Scores
Applicants may fulfil the English language proficiency requirements through submission of valid results of a recognized English language test scores with their application:
Program Type |
Required English Proficiency Level |
Business / Marketing |
|
Post Secondary Diploma |
IELTS Academic 5.0 or equivalent |
Official English Proficiency Test Equivalency Table
English Language Test[1] |
IELTS Academic 5.0 |
|
Internet-based (iBT) TOEFL |
45 |
|
Paper-based (PBT) TOEFL |
450 |
|
IELTS General |
IELTS General 5.0 |
|
IELTS Indicator |
IELTS Indicator 5.0 |
|
Duolingo |
85 |
|
Canadian Academic English Language (CAEL) |
35 |
|
Canadian Academic English Language - ONLINE (CAEL - ONLINE) |
35 |
|
PTE Academic (Pearson Test English) |
29 |
|
CELPIP |
6 |
|
Cambridge English Test |
PET (B1 Preliminary) |
|
CEFR |
B1 |
|
Language Cert |
B1 Achiever (39-50) |
|
CLB (Canadian Language Benchmarks) |
5 |
|
TOEIC (Test of English for International Communication) |
Listening and Reading |
505 |
Speaking and Writing |
290 |
Completion of an ESL Pathway Program
Applicants may fulfil the English language proficiency requirements through successful completion of English as a Second Language (ESL) or English for Academic Preparation (EAP) at a College, University, or approved pathway language organization. Please find below the list of English proficiency partners and required levels. CCTB also accepts Proof of English proficiency documents from Languages Canada approved members.
EAP Education Pathway Partner |
Minimum English Proficiency Requirement Level |
||
IELTS Academic 5.0 |
IELTS Academic 5.5 |
IELTS Academic 6.0 |
|
TLG |
Level 3 UPP |
Level 4 UPP |
Level 5 UPP |
EC English |
B1+ (Intermediate) |
B2 (Upper Intermediate) |
B2+ (Pre-Advanced) |
Oxford International Education Group |
Pathway Level 5 |
Pathway Level 6 |
Pathway Level 7 |
Proof of language proficiency based on previous education
Applicants may also fulfil the English language proficiency requirements through providing proof of completion of secondary or post-secondary education in an English-speaking country where English is the primary language of instruction.
Level of Study |
Minimum Requirement |
Secondary Education Postsecondary Education |
3 years of non-ESL studies in an English-speaking country |
Postsecondary |
2 years of non-ESL studies in an English-speaking country |
Postgraduate |
1 year of non-ESL studies in an English-speaking country* |
*Proof of medium of instruction may be requested.
Countries recognized where English is a primary language
American Samoa |
Falkland Islands |
Malawi |
Sierra Leone |
Anguilla |
Fiji |
Malta* |
Singapore |
Antiqua and Barbuda |
Gambia |
Mauritius* |
Solomon Islands |
Australia |
Ghana |
Montserrat |
South Africa* |
Bahamas |
Gibraltar |
New Zealand |
Tanzania |
Barbados |
Grenada |
Nigeria |
Trinidad & Tobago |
Belize |
Guam |
Philippines* |
Turks & Caicos |
Bermuda |
Guyana |
Rwanda* |
Uganda |
Botswana |
Ireland |
St. Helena |
United Kingdom |
Cameroon* |
Jamaica |
St. Kitt’s & Nevis |
USA |
Canada** |
Kenya |
St. Lucia |
Virgin Islands (British and US) |
Cayman Island |
Lesotho |
St. Vincent & The Grenadines |
Zambia |
Dominica |
Liberia |
Seychelles |
Zimbabwe |
Ethiopia |
Malta* |
|
|
* CCTB reserves the right to waive Language proficiency requirements for these selected countries that succeed in providing a stamped letter from the institution/Board/Ministry confirming the English language as a Medium of Instruction for completed secondary and/or post-secondary education.
**Applicants that have completed at least 1 year of post-secondary studies (2 terms) from a private institution in Canada, may be exempt from providing additional proof of English if Admissions is able to confirm the initial English requirements to enter such program.
Students are required to have and use their own personal computer in class
Digital Marketing Career Opportunities
CCTB’s industry expert tutors will teach you key digital skills and campaign management techniques, all of which will help you to become an asset in any marketing role. Learn within an interactive environment and gain in-demand skills in one today’s fastest-growing industries.
During the course, you’ll also have the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience.
This Digital Marketing Diploma will provide you with a number of skills that you can take into many different roles. Some roles you could consider pursuing after you finish the program include:
• Marketing / Advertising Administrator: Responsible for gathering market research and forecasting future trends in their area in order to beat competitions and meet the needs of consumers.
• Campaign Manager: As a campaign manager, you will be in charge of developing, planning and executing effective marketing campaigns for products, services or events in order to reach your target audience.
• Internet Site Manager: These specialists are hired to boost the optimization of a company’s website by ensuring its well-structured and easy to navigate.
• Marketing Research Specialist: This role involves collecting and analyzing data trends in the marketplace in order to help your business make better informed decisions.
• Marketing Consultant: Such consultants are responsible for developing effective marketing strategies, identifying the best way to communicate with target audiences and executing these strategies for businesses.
• Advertising Analyst: As an advertising analyst, you will be in charge of looking at market conditions to assess the potential sales of products and services and deciphering what products are in demand.
The average Digital Marketing salary in British Columbia is $58,481 per year or $28.11 per hour. Entry-level positions start at $43,875 per year while most experienced workers make up to $79,381 per year.
Co-op Experience
The co-op work experience placement represents 50% of the total program duration. You will get the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience.
Intake Dates:
Jan, May, Sept
Work + Study
*Click here for 2024 Tuition Fees
International Tuition: $11,250 CAD
Discounts: $2,800 CAD
Final International Tuition after Discounts: $8,450 CAD
Domestic Tuition: $11,250 CAD
Discounts: $2,500 CAD
Domestic Discount: $ 2,250 CAD
Final Domestic Tuition after Discounts: $6,500 CAD
*Additional fees may apply. Textbook costs are not included.
When applying to CCTB, please note that all applications must be submitted online using the Online Application in the link below:
When applying to CCTB, please note that all applications must be submitted online using the Online Application in the link below:
Work Experience Policy
This policy applies to all students who are enrolled in CCTB programs that offer a work experience component (e.g., practicum or co-op).
The work experience is a required part of Digital Marketing with Co-op (DMWS) in which the student obtains practical skills relevant to the learning objectives of the program.
Policy Statement
The requirements for participation in the work experience are as follows:
The process by which the student will be placed in a work experience is as follows:
The Canadian College of Technology and Business, the student, and the host organization will enter into a written agreement (the Work-Term Agreement) detailing each party’s responsibilities and the activities the student will undertake during the work experience. A copy of the Work-Term Agreement will be provided to the student before the start date of the work experience.
The process by which the student will be evaluated in relation to the work experience component is as follows:
The Canadian College of Technology and Business will monitor the student during the work experience by reviewing:
.
Demand for experienced Digital Marketers grew 92% in Canada in five years
Jobs in Digital Marketing are growing 59% every year in Canada
People working as Digital Marketing Co-ordinators in Vancouver