This program emphasizes marketing, advertising, and campaign management, utilizing the PPC marketing model, social media networks, and research to develop effective strategies. Students will start with foundational concepts in marketing and branding before progressing to more technical aspects. The curriculum includes a comprehensive study of search engine optimization (SEO) and its role in driving organic search traffic, teaching students how to optimize webpages for improved search engine rankings. Additionally, students will learn to create optimized websites and grasp key web design concepts to enhance their online presence. Market research strategies, including the use of analytics tools, are also covered. The latter part of the program focuses on advanced topics such as PPC marketing, effective copywriting, and campaign management strategies.
Upon completing this program, you will gain access to a wide array of career opportunities in the digital marketing sector or have the option to further your studies at an advanced level. The skills you acquire will be highly applicable in one of the fastest-growing industries, providing you with a competitive edge in the job market. Whether you aspire to pursue a career in marketing, advertising, or campaign management, this program equips you with the necessary skills and knowledge to thrive in the digital landscape.
After completion, you will showcase proficiency in all facets of business administration, adeptly employing process management tool suites, and crafting and managing business reports with finesse. Moreover, you will gain a deep understanding of strategic planning, empowering you to navigate the complexities of the business landscape with confidence and precision.
The co-op work experience component constitutes half of the program's entirety, totaling 480 hours. This segment offers you the chance to put into practice the skills you've recently acquired in a real-world setting within the industry, all while benefiting from a guaranteed paid work opportunity.
The Digital Marketing with Co-op program is reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.
At CCTB, our mission is to equip students with top-tier training to distinguish themselves in today’s competitive job market. Our curriculum is meticulously designed to align with your career aspirations and delivered using cutting-edge industry tools. Experience a dynamic learning environment that mirrors real-world business practices, ensuring your readiness for the professional realm.
Moreover, CCTB is dedicated to offering comprehensive career orientation, guidance, and continual employment assistance. Throughout your educational journey, you'll gain practical skills tailored to industry demands and receive personalized support to secure employment in your chosen field. Our commitment extends beyond graduation, as we aim to provide ongoing support to facilitate your successful integration into or re-entry into the workforce.
Studying in the Digital Marketing with Co-op program will provide you with skills that you can apply to various roles. Some positions you could consider after completing the program include::
NOCs: 11202
CIP: 52.1404
Standard
| Academic | 24 Weeks | 2 Terms |
| Co-op Placement | 28 Weeks | 2 Terms |
| Term Breaks | 9 Weeks | |
| *Reading Breaks | 4 Weeks | |
| Graduation | 65 Weeks | 4 Terms |
Accelerated
| Academic | 24 Weeks | 2 Terms |
| Co-op Placement | 14 Weeks | 1 Term |
| Term Breaks | 6 Weeks | |
| *Reading Breaks | 4 Weeks | |
| Graduation | 48 Weeks | 3 Terms |
*Reading breaks are short academic breaks (1-2 weeks) built in each academic term.
This course is designed to provide learners with the skills to construct a customer profile and effectively assess the digital market. Within this module, students will master the principles of digital advertising, the fundamentals of branding, and competitive analysis. They will also gain insights into integrated marketing communication, a crucial aspect for positioning a brand and developing marketing strategies to enhance its reputation.
This course provides a comprehensive review of key concepts and processes related to the Internet, offering students a deep understanding of online dynamics. In this course, students will not only learn how to manage reputation and conduct thorough market research but also develop a holistic grasp of the fundamental principles of SEO. This knowledge will enable students to strategically optimize all components necessary for a successful web presence, equipping them with invaluable skills for navigating and excelling in the digital landscape.
This course aims to equip learners with essential skills to effectively develop and manage webpages. Students will delve into the principles of writing code, creating both reflective and absolute links, integrating various objects onto a page, and uploading the site to a network. The program places significant emphasis on developing proficiency in WordPress, HTML, and CSS, providing students with a strong foundation in web development.
This course is designed to empower learners with the analytical skills necessary for interpreting Google Analytics reports and deriving actionable insights. Students will learn how to effectively analyze reports and use the information to define strategic goals. Moreover, the module prepares students for Google Analytics certification exams, ensuring they have the knowledge and proficiency to excel in utilizing this powerful analytics tool.
This course is structured to equip learners with the analytical skills required to interpret Google Analytics reports effectively. Students will learn to analyze these reports and use the insights to define strategic goals. Additionally, the module prepares students for the Google Analytics certification exams, ensuring they have the knowledge and proficiency to excel in utilizing this powerful analytics tool.
This course is designed to immerse learners in the intricacies of AdWords, equipping them with the expertise to proficiently manage AdWords campaigns, create compelling ads, and develop effective bidding strategies. Students will delve into the nuances of AdWords, learning how to optimize campaigns for maximum impact. Moreover, the module prepares students for the Google AdWords certification exam, ensuring they have the knowledge and skills to excel in online advertising.
This course is structured to immerse learners in the intricacies of legal frameworks and regulations governing social media and email marketing, with a specific focus on Canadian legislation. Students will gain foundational knowledge of the laws and regulations that impact digital marketing practices, ensuring they understand how to operate within legal boundaries. Additionally, the module will explore advanced topics such as campaign management tools like Customer Journey and Post Campaign Analysis, equipping students with the skills to effectively plan, execute, and analyze marketing campaigns across various digital platforms.
This course offers learners foundational knowledge of the legal aspects and regulations governing social media and email marketing, with a particular focus on Canadian legislation. By understanding these laws, students will be better equipped to navigate the complexities of digital marketing practices while ensuring compliance. Additionally, the module covers essential campaign management tools like Customer Journey and Post Campaign Analysis, providing students with practical skills to plan, execute, and evaluate successful marketing campaigns.
Language proficiency requirements are admission prerequisites and may not be waived by either the institution or the student.
Students must meet one of the English Language Equivalencies as outlined in the CCTB Admissions Policy:
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Demand for experienced Digital Marketers grew 92% in Canada in five years
Jobs in Digital Marketing are growing 59% every year in Canada
People working as Digital Marketing Co-ordinators in Vancouver
We acknowledge that the territories on which CCTB and its campus are situated are the traditional, ancestral and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and Sel̓íl̓witulh (Tsleil-Waututh) Nations. We thank them for having cared for this land since time immemorial, honour their graciousness to the students who seek knowledge here, and iterate our dedication to valuing the ongoing contributions of Indigenous peoples and communities.