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Overview
DIGITAL MARKETING CO-OP
In this one-year post-secondary program, you will develop your understanding of PPC marketing, effective copywriting, and campaign management techniques, all of which will help you to become an asset in any marketing role.
Program Description
The Digital Marketing (Co-op Program) will equip you with the skills needed to be successful in several digital marketing careers including: Web Marketing Manager, Online Marketing Manager, Advertising Administrator, Media Relations Manager and Marketing Research Specialist. This diploma is ideal for individuals wanting to kickstart their career in digital marketing. Improve your skills, develop your knowledge, and enroll in the program today to see what you can achieve.
Why study this program?
This program will enable you to access a range of career opportunities or to progress onto higher-level studies within the digital marketing sector. Additionally, you will learn skills that can be applied in one of the fastest-growing industries.
Campus:Vancouver
Qualification: Post-Secondary Diploma
International & Domestic:
Work Experience
The co-op work experience placement represents 50% of the total program duration (480 hours). You will get the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience.
Advance your career by earning a Digital Marketing Diploma
PTIB Program Approval
The Diploma in Digital Marketing CO-OP program was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.
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Career Opportunities
Digital Marketing Career Opportunities
CCTB’s industry expert tutors will teach you key digital skills and campaign management techniques, all of which will help you to become an asset in any marketing role. Learn within an interactive environment and gain in-demand skills in one today’s fastest-growing industries.
During the course, you’ll also have the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience.
This Digital Marketing Diploma will provide you with a number of skills that you can take into many different roles. Some roles you could consider pursuing after you finish the program include:
• Marketing / Advertising Administrator: Responsible for gathering market research and forecasting future trends in their area in order to beat competitions and meet the needs of consumers.
• Campaign Manager: As a campaign manager, you will be in charge of developing, planning and executing effective marketing campaigns for products, services or events in order to reach your target audience.
• Internet Site Manager: These specialists are hired to boost the optimization of a company’s website by ensuring its well-structured and easy to navigate.
• Marketing Research Specialist: This role involves collecting and analyzing data trends in the marketplace in order to help your business make better informed decisions.
• Marketing Consultant: Such consultants are responsible for developing effective marketing strategies, identifying the best way to communicate with target audiences and executing these strategies for businesses.
• Advertising Analyst: As an advertising analyst, you will be in charge of looking at market conditions to assess the potential sales of products and services and deciphering what products are in demand.
The average Digital Marketing salary in British Columbia is $58,481 per year or $28.11 per hour. Entry-level positions start at $43,875 per year while most experienced workers make up to $79,381 per year.
Co-op Experience
The co-op work experience placement represents 50% of the total program duration. You will get the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience.
DIGITAL MARKETING CO-OP
In this one-year post-secondary program, you will develop your understanding of PPC marketing, effective copywriting, and campaign management techniques, all of which will help you to become an asset in any marketing role.
Program Description
The Digital Marketing (Co-op Program) will equip you with the skills needed to be successful in several digital marketing careers including: Web Marketing Manager, Online Marketing Manager, Advertising Administrator, Media Relations Manager and Marketing Research Specialist. This diploma is ideal for individuals wanting to kickstart their career in digital marketing. Improve your skills, develop your knowledge, and enroll in the program today to see what you can achieve.
Why study this program?
This program will enable you to access a range of career opportunities or to progress onto higher-level studies within the digital marketing sector. Additionally, you will learn skills that can be applied in one of the fastest-growing industries.
Campus:Vancouver
Qualification: Post-Secondary Diploma
International & Domestic:
Work Experience
The co-op work experience placement represents 50% of the total program duration (480 hours). You will get the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience.
Advance your career by earning a Digital Marketing Diploma
PTIB Program Approval
The Diploma in Digital Marketing CO-OP program was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.
Digital Marketing CO-OP Overview
This diploma is ideal for individuals wanting to kickstart their career in digital marketing. Improve your skills, develop your knowledge, and enroll in the program today to see what you can achieve.
Program Courses:
Introduction to Marketing and Branding
- This module is designed to provide learners with the skills to build a customer profile and analyze the digital market. The module will enable students to understand the principles of digital advertising, the key elements of branding and competitive analysis. Students will learn key elements of Integrated Marketing communication in order to position a brand and marketing communication strategies to position a brand and maintain its reputation.
Search Engine Optimization
- This unit will review concepts and processes on the Internet. Students will learn how to manage reputation and perform a market research. This course will focus on all the fundamentals of SEO by which students will be able to develop a successful web presence through the management of all optimization components.
Website Building and Design for Marketers
- This module is designed to provide learners with the skills to create a webpage and manage content. The module will enable students to learn the principles of writing code, creating reflective and absolute links, integrating objects on a page, and uploading the site to a network. Development knowledge of WordPress, HTML and CSS will be greatly emphasized in this program.
Google Analytics
- This module is designed to provide learners with the skills to analyze reports using google analytics and define goals based on the information from the reports. The module will enable students to prepare for the certification exams of Google Analytics.
Managing Sponsored Social Media Campaigns
- This module is designed to provide learners with the skills to set up and manage campaign using social media, analyze difference between the campaigns types and build a visual strategy. The module will enable students to prepare for the Facebook Blueprint certification exam.
Pay Per Click Marketing with Google Analytics
- This module is designed to provide learners with the skills to work with AdWords, create ads and define a bidding strategy. The module will enable students to prepare for the Google AdWords certification exam.
Campaign Management and Compliance
- This module is designed to provide learners with basic knowledge on laws and legislation regarding social media and email marketing, with the Canadian legislation in specific. Furthermore, tis module will include campaign management tools such as Customer Journey and Post Campaign Analysis.
Copywriting
- This module is designed to provide learners with basic knowledge on laws and legislation regarding social media and email marketing, with the Canadian legislation in specific. Furthermore, tis module will include campaign management tools such as Customer Journey and Post Campaign Analysis.
Check the requirements below to prepare your application to CCTB
Students must be in possession of one of the English Language Equivalencies in the list below.
Language proficiency requirements are admission requirements and may not be waived by either the institution or the student.
Admission Requirements:
- Have a Secondary School Diploma or equivalent or be at least 19 years of age
- Good command of English language IELTS 5.0 or equivalent outlined below
- High school diploma or equivalent from an approved government institution of applicant’s home country, or applicant is minimum 19 years of age
- Students are required to have and use their own personal computer in class
The following are accepted:
- English Grade 12 (from a high school program in Canadian, US, UK, or other English-speaking country)
- Communications Grade 12 (from a high school program in Canadian, US, UK, or other English-speaking country)
- Successful completion of CCTB EAP (English for Academic Purposes) Level 4
- IB (International Baccalaureate) English A1/A2 (HL or SL)
- IELTS: (International English Language Testing System) Band 5.0 or higher
- TOEFL iBT: (Test of English as a Foreign Language) 45 or higher
- TOEFL Paper: (Test of English as a Foreign Language) 450 or higher
- CAEL: (Canadian Academic English Language Assessment) Score of 35 or higher
- PTE A: (Pearson Test of English) Score of 29 or higher
- CEFR: B1 or higher
- CLB: (Canadian Language Benchmarks) Level 5 or higher
- Cambridge: PET (B1 Preliminary - grade B) or higher
- CELPIP: 6 or higher
- Aptis: B1 or higher
- EIKEN: 2 or higher
- MET: B1 or higher
- GTEC: 960 or higher
- TOEIC: (Test of English for International Communication) Score 240 (B1) or higher
- Duolingo: score of 85 or higher
- LanguageCert (LC IESOL): B1 Achiever (39-50) or higher
- GCAS Interview: Level 3 or higher
- Successful completion of a Designated ESL school program with level equivalent to tests outlined in section 1 above OR from an established pathway partner of CCTB
- Applicants may choose to complete the TLGC Online Pre-Arrival Test and receive customized language study plan based on the applicant’s test results if a passing grade is not achieved
- Applicants that are not in possession of one of the credentials above, are advised to enroll in The Language Gallery Canada (TLGC) UPP (University Pathway Program). Successful completion of TLGC UPP level 4.5 is recognized by CCTB in lieu of the aforementioned assessments
Digital Marketing Career Opportunities
CCTB’s industry expert tutors will teach you key digital skills and campaign management techniques, all of which will help you to become an asset in any marketing role. Learn within an interactive environment and gain in-demand skills in one today’s fastest-growing industries.
During the course, you’ll also have the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience.
This Digital Marketing Diploma will provide you with a number of skills that you can take into many different roles. Some roles you could consider pursuing after you finish the program include:
• Marketing / Advertising Administrator: Responsible for gathering market research and forecasting future trends in their area in order to beat competitions and meet the needs of consumers.
• Campaign Manager: As a campaign manager, you will be in charge of developing, planning and executing effective marketing campaigns for products, services or events in order to reach your target audience.
• Internet Site Manager: These specialists are hired to boost the optimization of a company’s website by ensuring its well-structured and easy to navigate.
• Marketing Research Specialist: This role involves collecting and analyzing data trends in the marketplace in order to help your business make better informed decisions.
• Marketing Consultant: Such consultants are responsible for developing effective marketing strategies, identifying the best way to communicate with target audiences and executing these strategies for businesses.
• Advertising Analyst: As an advertising analyst, you will be in charge of looking at market conditions to assess the potential sales of products and services and deciphering what products are in demand.
The average Digital Marketing salary in British Columbia is $58,481 per year or $28.11 per hour. Entry-level positions start at $43,875 per year while most experienced workers make up to $79,381 per year.
Co-op Experience
The co-op work experience placement represents 50% of the total program duration. You will get the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience.
Intake Dates:
09 January, 2023
15 May, 2023
18 September, 2023
Work + Study
International Tuition: $11,000 CAD
Scholarship: $2,800 CAD
Final International Tuition after Discounts: $8,200 CAD
Domestic Tuition: $11,000 CAD
Scholarship: $2,500 CAD
Domestic Discount: $ 2,500 CAD
Final Domestic Tuition after Discounts: $6,000 CAD
*Additional fees may apply. Textbook costs are not included.
When applying to CCTB, please note that all applications must be submitted online using the Online Application in the link below:
When applying to CCTB, please note that all applications must be submitted online using the Online Application in the link below:
Employment and Career Highlights
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92%
Demand for experienced Digital Marketers grew 92% in Canada in five years
59%
Jobs in Digital Marketing are growing 59% every year in Canada
10,310
People working as Digital Marketing Co-ordinators in Vancouver