Digital marketing is taking the world by storm with its endless possibilities and capability to change the business landscape. From advertisements to online shopping, digital marketing has allowed businesses to thrive around the world and has demonstrated the importance of maintaining a strong online presence.
With the growth of Artificial Intelligence (AI) and the shift towards the metaverse, digital marketing has become an essential tool for business development and survival in the competitive market. The shift from traditional to digital marketing methods has increased the demand for qualified professionals and has led to a rise in the employment rate in the industry. So, what are some of the top digital marketing career opportunities in 2022?
What is Digital Marketing?
Digital marketing refers to the method of using digital devices and platforms to promote services and products of different businesses and organizations. This includes marketing techniques such as social media marketing, email marketing, search engine marketing and blogging.
Unlike traditional marketing techniques, digital marketing is cost-effective and allows businesses to reach global audiences with minimal charges. Understanding customer needs and marketing those requirements through digital media has proven to be the most effective way of increasing the sales of a business. With AI and data analytics taking center stage, digital marketing has become easier through better prospects of attracting the target audience.
What is the future of digital marketing?
Digital marketing was less popular before the pandemic but was slowly building its prominence. The pandemic accelerated the popularity of digital marketing. With people restricted to their homes, the use of electronic gadgets rose to an all-time high. This was the time when online shopping also reached its peak and digital marketing reinvented the whole business strategy.
Once businesses understood the effectiveness of digital marketing, they never looked back. Today, businesses trust digital marketing as the safest and most viable marketing option to stay ahead in the competitive world. Even small start-ups are making their presence known in the business world through digital marketing techniques.
With data science becoming a trend in the business and technological world, the future of digital marketing is bright. The right use of consumer data and internet search patterns can take businesses to new heights, and this can be made possible through digital marketing strategies. Appealing to the target audience through their digital devices and platforms is the best way to boost the growth and visibility of a product or service.
What are the top job opportunities in digital marketing?
According to LinkedIn reports, companies spent 5-15% of their total revenue on marketing to maintain a strong presence in the marketplace. Marketing, as an essential tool of sustenance, has increased the demand for digital marketers in the job market. Below are some of the top career opportunities in digital marketing.
1. Digital Marketing Manager
A digital marketing manager coordinates and supervises the activities and operations of a digital marketing team and communicates with clients to know their requirements. You must set targets and goals and maximize the efforts to achieve them in time. The preparation of strategies and plans is often the responsibility of a digital marketing manager.
According to PayScale, a digital marketing manager earns an average annual salary of $67,774.
2. Search Engine Marketer (SEM)
A Search Engine Marketer runs paid campaigns across various search engines to attract target customers. This technique increases the visibility of a particular page or product on the search engine through paid advertising. An SEM specialist should handle these operations while also producing ad copy for these campaigns.
A Search Engine Marketer earns an average annual salary of $52,612.
3. Search Engine Optimization (SEO) Specialist
An SEO specialist is responsible for increasing the visibility of a page organically. For this, you must find the most searched keywords using SEO techniques and filter them according to the search volumes at different places. Content filled with SEO keywords rank top on search engines like Google and Bing.
An SEO specialist is paid an average annual salary of around $57,001.
4. Content Writer
A content writer is a popular job role in the digital marketing industry. You must produce influential copy that prompts the customer to take action. As a content creator, you must work closely with the SEO team and use the suggested keywords in your content to organically rank it higher on Google. You will write content for a variety of platforms like websites, emails and social media.
A content writer earns an average annual salary of $53,987.
5. UX Designer
One of the highest-paying jobs in the digital marketing industry is a user experience (UX) designer. This role is associated with the end-to-end development of a web page or application. As a UX designer, you must design web pages and applications that have an attractive and user-friendly interface. As visual design plays an important role in maximizing business, a UX designer is essential to optimizing e-commerce pages.
A UX designer earns an average annual salary of $90,907.
There are several career opportunities in digital marketing which makes it a field worth dedicating your time to. As the world is moving towards virtual reality, the demand for digital marketers will increase further resulting in well-paid and diverse job roles.
If you are interested in pursuing a career in the digital marketing industry, enroll in a program that teaches you the skills required to excel in the field. Check out the Digital Marketing with CO-OP program at the Canadian College of Technology and Business to enrich your understanding of digital marketing techniques and learn essential skills such as copywriting, PPC marketing, SEO, web designing, google analytics, and campaign management.
Our expert tutors and interactive environment at CCTB will help you thrive in any marketing role. We also guarantee a paid work experience for our students during the program so they can apply their skills in the relevant job sector.
Click here to learn more.