What Is User Experience Design and Why Is It Relevant in 2021?

Career Advice

What Is User Experience Design and Why Is It Relevant in 2021?

Did you know that an average Canadian spends around three hours and 23 minutes on the internet every day? Imagine the number of websites and online platforms they would browse through for an entire month!

In today’s digital age, we depend on the internet for everything from our entertainment to our grocery orders. A report published in Careerfoundry.com revealed that internet-influenced sales had far outweighed non-web-influenced sales in North America in 2015.

In response, companies are doing everything to ensure their customers enjoy visiting their websites or online apps through greater user experience or UX design. But what is UX design?

What do you mean by good UX design?

User experience or UX is used to denote your experience of browsing through an app or a website. It includes all aspects of your interaction with different elements present on the platform and your reaction as a potential customer.

Effective UI and UX designs can make your browsing experience smooth and seamless, making you more likely to buy a product from the website or app. It can also ensure your satisfaction as a potential lead or a customer.

Thus, a team of talented UX designers can significantly enhance a company’s digital presence and vastly improve its standing amongst the general public.

Group working on the sheets, pie diagram, flowcharts

How can great UX design help a company in 2021?

Websites have become a necessity for a company in today’s digital age rather than a privilege. Naturally, websites with customer-centric UX designs are winning the game.

Here are some of the top ways UX designers are helping their corporate clients improve their market positions.

1. An elegant design can increase the conversion rate on your website:

You can find multiple websites on the internet offering similar kinds of products or services. However, effectively designing websites for optimized usability can help brands to engage better with potential customers. According to certain studies, an optimized user experience can drum up a website’s conversion rate up to 400%!

2. Good UX design can improve your SEO rankings:

Improved SEO rankings are the new currency by which online branding is measured in 2021. Being the first in the list of search results in Google or other search engines can help a lot with a brand’s visibility. A user-friendly website design and structure can attract more people to the website and improve the brand’s SEO rankings.

3. Customer-centric UX design can improve your brand’s credibility and reputation

Most of us transfer our preference and trust to a brand whose website or online platform is elegant and seemingly trustworthy. Hiring capable UX designers for building your website can be a sure shot way to gain credibility among your target customers.

Other advantages of having a decent-sized budget for UX design include a drastic reduction in cost and time taken for customer engagement and a dramatic increase in revenue.

UX design trends to watch out for in the coming years

The UX design field is extremely dynamic, with new trends hitting the market every year. The recent lockdowns and increased internet usage across the globe have also shaped design trends emerging in 2020.

Some of the latest UX design trends that can be expected this year include using voice interfaces like virtual assistants and voice chatbots. Minimalist UI designs are another noticeable trend. Minimalist and user-centric website designs without a lot of pop-ups or function bars are also considered to be an effective customer experience. 

Other latest UI UX trends include the use of negative space and purposeful imperfections like hand-drawn illustrations.

Can I expect good career prospects with a UX design degree?

Yes! LinkedIn ranked UX design as one of the top five technical skills in demand in the Canadian job market in 2020. Glassdoor.com also added UX designers to their list of the best 50 jobs to have in 2021.

The demand for capable UX designers can only be expected to increase in the upcoming years since most companies are increasing their investments in website design. A CNN Money report predicts the demand for UX designers in Canada and the rest of the world could grow by 18% by 2025.

Depending upon your qualifications, you can choose between a wide range of UIUX jobs ranging from beginners to advanced level. A post-secondary diploma can get you beginning positions like design executive. At the same time, a master’s degree and industry experience can help you become a design director.

If you are looking for an appropriate UIUX design course in Vancouver, you can check out the UI UX Developer Analyst Practicum program offered by the Canadian College of Technology and Business (CCTB). This post-secondary diploma can allow you to tackle different design problems in the website designing industry.

The program’s most prominent feature includes the practical work experience element, which makes up 20% of the program. This will help you apply everything you learn in the classroom in real-time industry settings. The diploma can also enhance your career prospects in the industry and help you develop the relevant UX design skills for a UIUX developer analyst.

Click here to learn more about this program at CCTB.

27 July, 2021

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We acknowledge that the territories on which CCTB and its campus are situated are the traditional, ancestral and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and Sel̓íl̓witulh (Tsleil-Waututh) Nations. We thank them for having cared for this land since time immemorial, honour their graciousness to the students who seek knowledge here, and iterate our dedication to valuing the ongoing contributions of Indigenous peoples and communities.