Bad User Interface UI or User Experience (UX) can completely ruin the browsing experience and drive customers to competitors.
However, a good UX/UI can boost the popularity of any website or app. In many cases, Google algorithms also rate UX/UI and way above other sub-par performing websites. Therefore, investing in proper UX/UI design staff should be a priority for all companies.
A good User Experience or User Interface Designer will help a company create seamless experiences for its products or services, which has a direct correlation with retaining existing customers and attracting new ones. UX and UI designers help a company cater to its customer base better and can increase the amount of time spent on a website or app.
A career in UX design sounds interesting, but what career opportunities can follow a UX designer course? We’ve done the research for you – read on to find out how UI/UX design could be the perfect career path for you.
With websites and/or mobile apps becoming a basic necessity for all companies, UX designers are in high demand. Onward Search compiled the 2020 Annual Salary Guide report to determine the most in-demand professions. Product Design, a profession closely related to UX topped the list and UX Design came a close second.
UX Design was also one of the fastest-recovering industries in the aftermath of the pandemic. Glassdoor produced an Economic Recovery Report that found an 8.6% rise in UX job openings compared to a 3% increase in finance jobs or a 0.1% increase in media.
Want to capitalize on the market demand for qualified UI//UX designers? The UI/UX Developer Analyst Practicum program offered by the Canadian College of Technology and Business (CCTB) can be your way forward.
The program will teach you how to design and develop user interfaces for different platforms and improve their user experience. The UI/UX designer skills imparted during the program will also make you eligible for other tech roles such as Software Engineers and Application Architects.
The USP of the UI/UX design course, the practicum work experience, will allow you to apply the theories taught in class in an actual industry set-up. The program has been approved by the Private Training Institutions Branch (PTIB) of the British Columbia government.
Click here to apply for this program at CCTB.
With remote work becoming the norm in many countries, companies are focusing on improving their UX to gain a competitive edge. This has further heightened the growing need for inclusive, user-centric designers. Research by Careerfoundry.com reveals that coming years could see a higher demand for UX designers in industries like healthcare and online education.
There are a multitude of UI/UX jobs in the market with new roles popping up all the time. Whether you are an aspiring designer or one with experience, it’s helpful to know about the job diversity in the market.
Here are the top 3 UI/UX careers available to UI/UX Design graduates:
UX researchers focus on recovering in-depth research insights into the needs and motivations of the audience that a company product is targeting. They work closely with product development teams to identify common research queries and plan user surveys and customer interviews to find the answers.
They are also involved in defining and refining user personas and conduct studies to understand user behaviors and attitudes.
UX copywriting is a more recent role within the UI/UX field. UI/UX writers craft all sorts of copy and content that a user would encounter while interacting with a website or a product. Copywriting for UX can be quite different from marketing copywriting, whose primary objective is to attract new users or customer retention.
UX writing focuses on creating informative and concise copy that guides users around the site or app.
In some ways, information architects act as the digital librarians of the UI/UX world. They ensure that website content and products are organized well across a digital interface to create a more positive user experience.
Information architects often work with UX researchers to understand the needs and expectations of target users. Then, they use these insights to pan out the existing database of content for the website architecture. In simple terms, they decide which information goes where on the website and which data should be given priority.
You can also look for roles like product designer, HTML developer, UX analyst, full-stack designer, UX strategist and UI and UX designer.
These are only a few specialist UX designer jobs out there. User interface and experience can cover different brand operations. Therefore, a degree in UI or UX designing can provide work opportunities in any product development domain.
Invest in a good UI/UX design program from a reputed university today to establish a successful career in this field.