Diploma in Digital Marketing CO-OP

Full-time | Post-Secondary Diploma
Vancouver
Jan, May, Sep
Fast Track | Work + Study (See below)
Full-time | Post-Secondary Diploma
Jan, May, Sep
Vancouver
Fast Track | Work + Study (See below)

DIPLOMA IN DIGITAL MARKETING CO-OP

 

In this one-year post-secondary program, you will develop your understanding of PPC marketing, effective copywriting, and campaign management techniques, all of which will help you to become an asset in any marketing role.

 

Program Description

The Digital Marketing (CO-OP Program) will equip you with the skills needed to be successful in several digital marketing careers including: Web Marketing Manager, Online Marketing Manager, Advertising Administrator, Media Relations Manager and Marketing Research Specialist. This diploma is ideal for individuals wanting to kickstart their career in digital marketing. Improve your skills, develop your knowledge, and enroll in the program today to see what you can achieve.

 

Why study this program?

This program will enable you to access a range of career opportunities or to progress onto higher-level studies within the digital marketing sector. Additionally, you will learn skills that can be applied in one of the fastest-growing industries.

 

Campus:Vancouver

Qualification: Post-Secondary Diploma

Program Duration:

 

 

CO-OP Experience

The co-op work experience placement represents 50% of the total program duration. You will get the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience.

 

Advance your career by earning a Digital Marketing Diploma

 

 

PTIB Program Approval

The Diploma in Digital Marketing CO-OP program was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.

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Diploma in Digital Marketing CO-OP Overview

 

This diploma is ideal for individuals wanting to kickstart their career in digital marketing. Improve your skills, develop your knowledge, and enroll in the program today to see what you can achieve.

 

Program Courses Include:

 

Introduction to Marketing and Branding

  • This module is designed to provide learners with the skills to build a customer profile and analyze the digital market. The module will enable students to understand the principles of digital advertising, the key elements of branding and competitive analysis. Students will learn key elements of Integrated Marketing communication in order to position a brand and marketing communication strategies to position a brand and maintain its reputation.

Search Engine Optimization

  • This unit will review concepts and processes on the Internet. Students will learn how to manage reputation and perform a market research. This course will focus on all the fundamentals of SEO by which students will be able to develop a successful web presence through the management of all optimization components.

Website Building and Design for Marketers

  • This module is designed to provide learners with the skills to create a webpage and manage content. The module will enable students to learn the principles of writing code, creating reflective and absolute links, integrating objects on a page, and uploading the site to a network. Development knowledge of WordPress, HTML and CSS will be greatly emphasized in this program.

Google Analytics

  • This module is designed to provide learners with the skills to analyze reports using google analytics and define goals based on the information from the reports. The module will enable students to prepare for the certification exams of Google Analytics.

Managing Sponsored Social Media Campaigns

  • This module is designed to provide learners with the skills to set up and manage campaign using social media, analyze difference between the campaigns types and build a visual strategy. The module will enable students to prepare for the Facebook Blueprint certification exam.

Pay Per Click Marketing with Google Analytics

  • This module is designed to provide learners with the skills to work with AdWords, create ads and define a bidding strategy. The module will enable students to prepare for the Google AdWords certification exam.

Campaign Management and Compliance 

  • This module is designed to provide learners with basic knowledge on laws and legislation regarding social media and email marketing, with the Canadian legislation in specific. Furthermore, tis module will include campaign management tools such as Customer Journey and Post Campaign Analysis.

Copy Writing

  • This module is designed to provide learners with basic knowledge on laws and legislation regarding social media and email marketing, with the Canadian legislation in specific. Furthermore, tis module will include campaign management tools such as Customer Journey and Post Campaign Analysis.

Check the requirements below to prepare your application to CCTB.

 

Admission Requirements:

  • Good command of English language
  • High school diploma or equivalent from an approved government of applicant's home country, or applicant is minimum 19 years of age
  • Students are required to bring their own computers to class

*For more information on Admission Requirements, please review the CCTB Admissions Policy.

 

English Language Requirements:

Applicant must attain one of the following English language requirements:

  • Successful completion of CCTB EAP (English for Academic Purposes) Level 4 or
  • Have the required IELTS 5.5 score or equivalent or
  • Pass the CCTB English Assessment (Written onsite or online with exam proctor)

*For more information on English Language Requirements, please review the CCTB English Language Policy.


Digital Marketing Career Opportunities 

CCTB’s industry expert tutors will teach you key digital skills and campaign management techniques, all of which will help you to become an asset in any marketing role. Learn within an interactive environment and gain in-demand skills in one today’s fastest-growing industries.  

During the course, you’ll also have the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience. 

This Digital Marketing Diploma will provide you with a number of skills that you can take into many different roles. Some roles you could consider pursuing after you finish the program include: 

Marketing / Advertising Administrator: Responsible for gathering market research and forecasting future trends in their area in order to beat competitions and meet the needs of consumers.  

Campaign Manager: As a campaign manager, you will be in charge of developing, planning and executing effective marketing campaigns for products, services or events in order to reach your target audience.  

Internet Site Manager: These specialists are hired to boost the optimization of a company’s website by ensuring its well-structured and easy to navigate.  

• Marketing Research Specialist: This role involves collecting and analyzing data trends in the marketplace in order to help your business make better informed decisions.  

Marketing Consultant: Such consultants are responsible for developing effective marketing strategies, identifying the best way to communicate with target audiences and executing these strategies for businesses. 

Advertising Analyst: As an advertising analyst, you will be in charge of looking at market conditions to assess the potential sales of products and services and deciphering what products are in demand.  

The average Digital Marketing salary in Canada is $56,550 per year or $29 per hour. Entry level positions start at $43,875 per year while most experienced workers make up to $77,381 per year. 

CO-OP Experience

The co-op work experience placement represents 50% of the total program duration. You will get the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience.

Advance your career by earning a Digital Marketing Diploma


Intakes:JAN | MAY | SEP 

Fees: $11,000 CAD

Fees after scholarship*

Fast Track 

$7,500 CAD International students

$7,000 CAD Domestic students

 

Work + Study

$8,500 CAD International students

$7,000 CAD Domestic students

*Additional fees may apply. Textbook costs are not included.

 

When applying to CCTB, please note that all applications must be submitted online using the Online Application in the link below:

 

REGISTER NOW


When applying to CCTB, please note that all applications must be submitted online using the Online Application in the link below:

 

REGISTER NOW

Employment and Career Highlights


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92%


Demand for experienced Digital Marketers grew 92% in Canada in five years

59%


Jobs in Digital Marketing are growing 59% every year in Canada

$50k


The average salary for a Digital Marketer is $50,000 per year in Canada

10,310


People working as Digital Marketing Co-ordinators in Vancouver

Student testimonials

“They have helped us to prepare our resumes, prepare for interviews, and we were so confident, we were able to communicate with the people. I have recommended CCTB to many of my friends and in future will continue to recommend.”

Namrata Skang, CCTB student

“The materials and skills gained are really applicable with what I am doing now and I still use them. The materials are precise.”

Galina Kovalenko, CCTB student

“When I joined the orientation sessions, I found it very knowledgeable. The preparation that I had with my instructor was very helpful and that got me my first job."

Saqib Butt, CCTB alumnus

“The environment was very friendly and informative. Instructors conducted mock interviews that helped us later when going for real interviews.”

Stan Yartsev, CCTB alumnus

“The program felt very hands-on, and it helped me to improve my real-world experience. Our classes were international; students were from all over the world, for example, India, Russia, Ukraine, Philippines and Canada. Anybody who wanted to learn was here"

Yulia Terekh, CCTB alumna