Digital Marketing with Co-op

Digital Marketing CO-OP Overview

This diploma is ideal for individuals wanting to kickstart their career in digital marketing. Improve your skills, develop your knowledge, and enroll in the program today to see what you can achieve.

Program Courses:

Introduction to Marketing and Branding

• This module is designed to provide learners with the skills to build a customer profile and analyze the digital market. The module will enable students to understand the principles of digital advertising, the key elements of branding and competitive analysis. Students will learn key elements of Integrated Marketing communication in order to position a brand and marketing communication strategies to position a brand and maintain its reputation.

Search Engine Optimization

• This unit will review concepts and processes on the Internet. Students will learn how to manage reputation and perform a market research. This course will focus on all the fundamentals of SEO by which students will be able to develop a successful web presence through the management of all optimization components.

Website Building and Design for Marketers

• This module is designed to provide learners with the skills to create a webpage and manage content. The module will enable students to learn the principles of writing code, creating reflective and absolute links, integrating objects on a page, and uploading the site to a network. Development knowledge of WordPress, HTML and CSS will be greatly emphasized in this program.

Google Analytics

• This module is designed to provide learners with the skills to analyze reports using google analytics and define goals based on the information from the reports. The module will enable students to prepare for the certification exams of Google Analytics.

Managing Sponsored Social Media Campaigns

• This module is designed to provide learners with the skills to set up and manage campaign using social media, analyze difference between the campaigns types and build a visual strategy. The module will enable students to prepare for the Facebook Blueprint certification exam.

Pay Per Click Marketing with Google Analytics

• This module is designed to provide learners with the skills to work with AdWords, create ads and define a bidding strategy. The module will enable students to prepare for the Google AdWords certification exam.

Campaign Management and Compliance 

• This module is designed to provide learners with basic knowledge on laws and legislation regarding social media and email marketing, with the Canadian legislation in specific. Furthermore, tis module will include campaign management tools such as Customer Journey and Post Campaign Analysis.

Copywriting

• This module is designed to provide learners with basic knowledge on laws and legislation regarding social media and email marketing, with the Canadian legislation in specific. Furthermore, tis module will include campaign management tools such as Customer Journey and Post Campaign Analysis.

Check the requirements below to prepare your application to CCTB

Students must be in possession of one of the English Language Equivalencies in the list below.

Language proficiency requirements are admission requirements and may not be waived by either the institution or the student.

Academic Requirements

Required Academic Documents 

Admission Requirements – Proof of English Proficiency

In addition to meeting the academic admission requirements, all applicants to CCTB must provide proof of English proficiency to be considered for admission, using one of the options below:

Submission of English Language Test Scores

Applicants may fulfil the English language proficiency requirements through submission of valid results of a recognized English language test scores with their application:

Official English Proficiency Test Equivalency Table

Completion of an ESL Pathway Program

Applicants may fulfil the English language proficiency requirements through successful completion of English as a Second Language (ESL) or English for Academic Preparation (EAP) at a College, University, or approved pathway language organization. Please find below the list of English proficiency partners and required levels. CCTB also accepts Proof of English proficiency documents from Languages Canada approved members.

Proof of language proficiency based on previous education

Applicants may also fulfil the English language proficiency requirements through providing proof of completion of secondary or post-secondary education in an English-speaking country where English is the primary language of instruction. 

*Proof of medium of instruction may be requested.

Countries recognized where English is a primary language

* CCTB reserves the right to waive Language proficiency requirements for these selected countries that succeed in providing a stamped letter from the institution/Board/Ministry confirming the English language as a Medium of Instruction for completed secondary and/or post-secondary education.
 **Applicants that have completed at least 1 year of post-secondary studies (2 terms) from a private institution in Canada, may be exempt from providing additional proof of English if Admissions is able to confirm the initial English requirements to enter such program.

Students are required to have and use their own personal computer in class

Digital Marketing Career Opportunities 

CCTB’s industry expert tutors will teach you key digital skills and campaign management techniques, all of which will help you to become an asset in any marketing role. Learn within an interactive environment and gain in-demand skills in one today’s fastest-growing industries.  

During the course, you’ll also have the opportunity to apply your newly acquired skills within the industry through a guaranteed paid work experience. 

This Digital Marketing Diploma will provide you with a number of skills that you can take into many different roles. Some roles you could consider pursuing after you finish the program include: 

• Marketing / Advertising Administrator: Responsible for gathering market research and forecasting future trends in their area in order to beat competitions and meet the needs of consumers.  

• Campaign Manager: As a campaign manager, you will be in charge of developing, planning and executing effective marketing campaigns for products, services or events in order to reach your target audience.  

• Internet Site Manager: These specialists are hired to boost the optimization of a company’s website by ensuring its well-structured and easy to navigate.  

• Marketing Research Specialist: This role involves collecting and analyzing data trends in the marketplace in order to help your business make better informed decisions.  

• Marketing Consultant: Such consultants are responsible for developing effective marketing strategies, identifying the best way to communicate with target audiences and executing these strategies for businesses. 

• Advertising Analyst: As an advertising analyst, you will be in charge of looking at market conditions to assess the potential sales of products and services and deciphering what products are in demand.  

The average Digital Marketing salary in British Columbia is $58,481 per year or $28.11 per hour. Entry-level positions start at $43,875 per year while most experienced workers make up to $79,381 per year. 

Intake Dates:

Jan, May, Sept

Work + Study

*Click here for 2024 Tuition Fees

International Tuition: $11,250 CAD

Discounts: $2,800 CAD

Final International Tuition after Discounts: $8,450 CAD

Domestic Tuition: $11,250 CAD

Discounts:  $2,500 CAD

Domestic Discount: $ 2,250 CAD

Final Domestic Tuition after Discounts: $6,500 CAD

*Additional fees may apply. Textbook costs are not included.

When applying to CCTB, please note that all applications must be submitted online using the Online Application in the link below:

REGISTER NOW

When applying to CCTB, please note that all applications must be submitted online using the Online Application in the link below:

REGISTER NOW

Work Experience Policy

This policy applies to all students who are enrolled in CCTB programs that offer a work experience component (e.g., practicum or co-op).

The work experience is a required part of Digital Marketing with Co-op (DMWS) in which the student obtains practical skills relevant to the learning objectives of the program.

Policy Statement

1. Work Experience Requirements

The requirements for participation in the work experience are as follows:

• Be in Good Academic Standing, such that the student has satisfactorily passed all academic courses in the program and has met the minimum passing grade for each course, as per the CCTB Academic Standing, Promotion, and Graduation Policy;
• Be in Good Financial Standing, such that the student has no outstanding tuition fees as per the CCTB Late Payment Policy;
• Submit the Work-Term Agreement to the Career Services Manager one week before the intended start date of Work Experience
  • Missing the deadline to submit the Work-Term Agreement to the Career Services Manager may result in delays in work placement
• Be eligible to work in Canada with the appropriate Canadian residence permit; and
• Submit an up-to-date resume

2. Placement Process

The process by which the student will be placed in a work experience is as follows:

• Eight (8) weeks before Work Experience: An initial orientation session will be conducted by the Career Services Manager to students;
• The Career Services Coordinator (or designate) will set up an initial meeting with the student to conduct career counselling and to collect the student’s updated resume;
• The Career Services Manager will send a list of potential employers to students;
• The Career Services Manager will assist in setting up interviews between the student and employers;
• A Work-Term Agreement will be signed by both the student and the supervisor and collected by the Career Services Coordinator (or designate) one week before the intended Work Experience start date;
• Students who do not satisfy the requirements to enter the Work Experience component will be required to postpone the Work Experience start date to the next available cohort of the same program.

The Canadian College of Technology and Business, the student, and the host organization will enter into a written agreement (the Work-Term Agreement) detailing each party’s responsibilities and the activities the student will undertake during the work experience.  A copy of the Work-Term Agreement will be provided to the student before the start date of the work experience.

3. Evaluation Process

The process by which the student will be evaluated in relation to the work experience component is as follows:

• The student will be provided with at least one written evaluation in relation to the work experience component.
• The Work Experience supervisor/employer will fill out a comprehensive Work Experience Evaluation form upon completion of the work experience hours.
• The CCTB Academic Standing, Promotion, and Graduation Policy and CCTB Student Attendance Policy apply in evaluating the student’s Work Experience performance.
• Students who consistently refuse to comply with the deadlines stipulated to submit work placement documents will be given two formal written warnings. If a student refuses to comply after the final warning, they are considered to have abandoned their work placement and will need to retake the work placement component of their program with a retake fee.

4. Monitoring Process

The Canadian College of Technology and Business will monitor the student during the work experience by reviewing:

• The Canadian College of Technology and Business will monitor students’ performance during the work experience by reviewing attendance as well as the quality of work assignments delivered through the Bi-Weekly Attendance Report.
• Each bi-weekly reporting period consists of evaluating:
  • whether the student is attending the work experience;
  • whether the student is meeting the learning objectives of Digital Marketing with Co-op, and
• The Canadian College of Technology and Business will monitor the overall performance of the student through a Pass/Fail designation in the Work Experience Evaluation Report.