The impact of digital marketing can be seen every day. From online shopping to in-game advertising, digital marketing has revolutionized the way companies are able to reach their customer base and grow their brand. This growing trend has brought with it a plethora of new and exciting opportunities for the next generation of creative marketers.
Digital marketing jobs vary in responsibility but collectively serve the purpose of boosting a company's presence on the internet. This blog will explain what makes digital marketing a favorable career option and how you can grow your career after pursuing a digital marketing course.
Why is digital marketing a good career?
Digital marketing has become an increasingly popular career path to promote businesses among the vast community of internet users. The gradual digitization and the sudden shift of virtual workspaces have further enhanced the prospects for having a successful career.
Regardless of a business's size and domain, there is a constant need for talented digital marketers, making the field a lucrative and stable field to enter.
What are the top career options for a digital marketer?
Upon completing a digital marketing course, you will enjoy a number of employment opportunities. If you are seeking the best job opportunity in the digital sphere, then here are some of the most prominent and in-demand positions you can consider:
Digital Marketing Executive: This profile requires someone to develop marketing content in order to reach target audiences. These marketing materials may vary from written content and design to search engine and social media marketing.
Digital Marketing Manager: A digital marketing manager is someone who assigns tasks to a digital marketing team and effectively communicates the goals and ideas to marketing executives while promoting the business and the products and services it offers. After having substantial experience as an executive, a person is considered eligible for the position.
Search Engine Optimizer (SEO): An SEO expert is responsible for building a website or boosting a web page rank on a search engine's results through organic SEO techniques. A solid understanding of search engine algorithms and striving to learn the changing trends is essential for this position.
Search Engine Marketer (SEM): While an SEO expert masters organic SEO techniques, an SEM expert should have a in depth understanding of paid advertisements, such as Pay-Per-Click (PPC) and running paid campaigns across search engines. Additional duties in search engine marketing include writing influential ad copies to engage viewers while monitoring the ad performance and making relevant adjustments.
Social Media Marketer (SMM): The people who excel at bringing engagement on social channels are suitable for this position, for it requires managing a business's social networking channels and generating leads. The other duties include creating social media strategies, developing the relevant content, and posting them while overseeing key metrics such as impressions, engagements, and conversions.
Graphic Designer: A major asset among the digital marketing team, a graphic designer is required to create visual content, used for a variety of purposes, ranging from website content, social media posts, infographics, advertisements, brochures and reports. The person should be skilled in computer software such as Adobe Creative Cloud to produce the content while effectively communicating ideas that may prove helpful in captivating the target audience.
Web Developer: Like graphic designers, web developers are in growing demand within the market. In this job profile, one must have a good acquaintance with the programming required for creating eye-catching websites for businesses, providing a satisfactory user experience concerning the navigating and composition of the content and graphics.
Content Marketer: The person must produce high quality content for blogs, articles, emailers, social media posts, press releases and must have a strong command over at least one language, with a good understanding of the target audience. Additionally, knowledge of SEO is required for attracting good traffic.
Email Marketer: The position differs from content marketing as the right individuals are hired solely for lead generation through engaging emails tailored to suit the customer's interests. An email marketer also runs campaigns and prepares newsletters to market a business and maximize customer acquisition effectively.
Copywriter: This position is suitable for individuals who excel in writing shorter forms of content. A content marketer may be approached for the same but copywriters master in producing compelling copies required for marketing businesses through ads, social media posts, brochures, flyers, and other relevant online and offline communication mediums.
Data Analyst: This increasingly in demand job role is suitable for individuals who enjoy deriving meaningful conclusions from available data. The person must analyze information collected from data analytics tools such as Google Analytics and derive results that can help improve a business's marketing methods and decipher new ways to engage with its customers.
What is the scope of the digital marketing course in 2022?
Undergoing a digital marketing course will be rewarding in 2022, given how the global business landscape is fast integrating a digitized model of operation. The constant rise in smartphone and internet users is expanding the need to promote businesses in the virtual world, with the digital advertising and marketing market reaching an estimated $786.2 billion by 2026.
Looking for a quality digital marketing program that meets your professional aspirations? Check out Diploma in Digital Marketing CO-OP by the Canadian College of Technology and Business (CCTB) which is designed as per current market trends and helps in acquiring skills requisite to the digital field.
The interactive programs that are taught by industry experts cover all important tools and techniques that are imperative to the digital stream. Also, 50 per cent of the program duration is taken up by CO-OP work experience which trains students for real-world application of their skills. To know more about the program and CCTB, click here!
Does the digital industry offer good opportunities for career development?
Digital marketing also offers tremendous scope for growth. While an established industry, digital marketing is constantly undergoing new changes and businesses are constantly integrating these trends. Hence, professionals in this field are also growing and learning something new at work each day. They are also climbing the ranks by gaining deep insight into the sector.
Is there career stability with digital marketing?
Given that digital marketing is steadily replacing traditional marketing and has a great impact on the entire business landscape, it’s safe to say that this sector is here to stay. Continuous technological development and its subsequent integration in organizational operations clearly show that digital marketing has a lot more to offer to business.